Privacy
The owner of this website is responsible for processing your personal information. Details on the company can be found in the imprint.
We take the protection of your personal data very seriously. Your personal data will be treated confidentially and in line with both the data protection laws as well as the provisions set out in this data protection declaration.
It is possible to use our website without submitting your personal data. If you are asked to give personal data (e.g. name, postal address or e-mail address), this is always – as far as possible – always on a voluntary basis.
PROCESSING PARTNERS, RECIPIENTS
We process your personal data with in cooperation with processing partners who support us in providing our services (e.g. web-hosting, e-mail newsletter distribution).
These processing partners are committed to handling your data in a strictly confidential way and may not use your personal data for any other purpose than providing our services.
Your personal data will only be passed on to service providers such as banks (if you receive money transfers), tax advisors (if you are part of our accounting), distributors (if you receive mail from us), etc.
SSL OR TLS ENCRYPTION
This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser's address line when it changes from "http://" to "https://" and the lock icon is displayed in your browser's address bar.
If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.
CONTACT FORM
Once you have filled in and sent a contact form your personal data provided will be processed by the person responsible in order to answer your enquiry based on the consent you have given by submitting the contact form.
There is no legal or contractual obligation to provide personal data. Choosing to not provide personal data simply means that your enquiry will not be sent to us and we will not be able to process it.
You have the right to withdraw your consent in written at any time form. This withdrawal of consent shall have no impact on the legality of data processing activity up to the point in time when consent was withdrawn.
E-MAIL NEWSLETTER
On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter.
To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin.
After signing up for our newsletter you will receive an email containing a link to confirm the subscription.
Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.
To process your subscriptions and to send our newsletters we use software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on an adequacy decision taken by the European Commission (“Privacy Shield”) or on data processing agreements.
COOKIES
This website uses cookies.
Cookies make websites more user-friendly and efficient for users. A cookie is a small text file used to save information. When you visit a website, this website can place a cookie on your computer. If at a later point in time you visit the website again, the website can read the information saved in the cookie and find out, for example, whether you have visited the website before and which areas of the website you are particularly interested in.
More information on cookies is available on WIKIPEDIA.
Changing cookie settings
The web browser settings determine how the web browser deals with cookies and which cookies are or are not allowed. These settings can be changed. How and where these changes can be made depends on the web browser. Use the ‘Help’ function in your web browser to find out more about how to change your cookie settings.
You should be aware that limiting the use of cookies may mean that not all functions on this website can be used to their full capacity.
Cookies on our website
Our website uses the following providers:
To analyze user behavior (length of stay, reference pages and campaigns), this website uses Google Analytics. The privacy policy for this product is owned by Google and can be viewed here: https://policies.google.com/privacy?hl=en
This website uses Google Analytics, a web analysis service operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics is based on the legal principle of overriding legitimate interest (analysis of website use). To this end we have concluded an agreement with Google on contracted data processing.
When you visit our website, a piece of software creates a connection to Google servers and data is sent to these servers, some of which are located in the USA. Google Analytics also uses cookies to save information about the website user as well as to analyse how visitors use this website.
This website uses the function "Activation of IP anonymisation". This means that within Member States of the European Union and countries of the European Economic Area your IP address will be shortened. Only in exceptional circumstances will the full IP address be sent to a Google server in the USA and shortened there
According to Google, this data is used to analyse the use of the website, produce reports on website activity and provide additional services connected to use of the website and the internet.
Google may also transfer this information to third parties if this is legally required or if the third party is tasked with processing the data on behalf of Google.
For detailed information on the use of data by Google Analytics please consult the data protection declaration of Google and Google Analytics.
Google Analytics Remarketing
Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.
To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.
You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link.
The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes.
For more information read the Google Privacy Policy.
Deactivating Google Analytics
- It is possible to prevent our website from collecting your user data by activating the “Do Not Track” function in your web browser. Your web browser will then send a “Do Not Track” signal to all websites, including ours.
- You can prevent all websites from collecting your user data by downloading the following extension and installing it on your computer: Download Browser Extension.
- You can prevent only our website from collecting your user data via Google Analytics by clicking on the following link. This places an opt-out cookie on your computer, which prevents data being collected from you if you visit this website again. Deactivate Google Analytics
ADDITIVE+ LANDINGPAGE - Online Marketing and Landing Pages
Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.
Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.
Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.
You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link:
https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh
ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.
Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.
Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.
When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.
S-MTS
This website uses the product S-MTS of the company MTS online for the presentation of offers, rooms and the transmission of inquiries. With S-MTS, the first page and the reference page will be saved in a cookie to be stored locally in the visitor's browser. When a request is made to the hotel, this information will be sent along with the anonymous browser user-agent and the address of the page from which the request was made. In the event of errors that may occur, it is easier for the company MTS online to determine under which circumstances a transmission error or a possible problem with the S-MTS software has occurred. The hotel receives information on request, how the guest came to the site. Google campaign information (utm parameters) is broken down and sent to the hotel to measure the success of the ad campaigns being served. The requests are stored resident on MTS online servers so that they can be imported by hotel management programs (PMS) and are not lost even after connection problems.
Kognitiv
For online booking this website uses cognitive. The privacy policy for this product is the property of Kognitiv and can be viewed here: https://kognitiv.com/legal
This website uses the Twitter Button. Privacy Policy can be found here: https://twitter.com/en/privacy
Direct Marketing
In order to increase customer loyalty and to sell our services and additional services we use software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”).
Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. The adequate level of data protection is based on data processing agreements.
You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.
YOUR RIGHTS
You have the right to know which personal data has been collected, to request that this data be corrected or deleted as well as to limit or object to the use of your personal data.
Provided the processing of your personal data is based on your consent or an agreement which has been concluded with you, you also have the right to request that this data be sent to you.
Furthermore, you have the right to withdraw any consent you have given for your data to be processed. This withdrawal of consent shall have no impact on the legality of data processing activity up to the point in time when consent was withdrawn.
You have the right to object to the processing of your personal data for the purposes of direct advertising. In this case your personal data will no longer be used for direct advertising.
In addition, you also have the right to submit a complaint to the Data Protection Authority of your country.
Purpose
The personal data provided will be transmitted to the single coordinating body of the Guest Pass in order to enable the creation and use of the Guest Pass and to provide the associated services.
Recipient
In connection with the issue of the Guest Pass, your data will be transmitted to the Mobilitätskonsortium, VAT Nr. 02735170215, which acts as the cardholder and unified coordinating body and assumes the role of autonomous data controller in processing the transferred data. For further information regarding the processing to which the data will be subjected, you can send an email to privacy@moko.bz.it.
Legal basis
The legal basis for processing is Art. 6 (1) (b) of the GDPR.
